Product Marketing From a Social Distance
The digital game just became a whole lot more intense.
Business owners are having to find new ways to reach their customers and for many, this is uncharted territory. While this new era of selling seems intimidating, it’s time to put your creative pants on and deal with it. Here are a few pointers on keeping you and/or your product relevant:
Catch Their Attention
The social platforms are flooded with sales, promotions, and people posting about how they hate being stuck at home. It should be your goal to stand out among the rest and make your customers stop scrolling when they see your post. Here are some ways to catch their attention:
Beautiful photos and graphics
You don’t need a fancy camera or computer software to get this done.
Think about what brands or people post photos that make you stop scrolling.
Keep these in mind when you start taking photos of your product. Need
some inspiration? Keep in mind, you certainly don’t want to look like a competitor.
At the end of this post, we are including a list of Instagram accounts that do a
beautiful job of taking captivating photos.
Wanting to create some gorgeous graphics? No fancy software needed! We
highly recommend canva.com. This site allows you to create everything from
Facebook posts to T-Shirt graphics.
Nerve racking, awkward, these are the top two feelings that come to mind when I even CONSIDER doing a Facebook Live. Here are some steps to make sure it goes well for you:
Step 1: Make sure you have great audio
People will forgive fuzzy video, but if they can’t hear you there’s a
good chance they won’t stay tuned.
-Be aware of background noises and avoid them
-Invest in a mic or use your headphones (iPhone headphones are
a good, informal option.)
Step 2: Rehearse with a coworker or friend
For Facebook Live, you can set your audience. Set your audience
to just one person and have them watch and critique before you
do it for the rest of the world to see.
Step 3: Respond to comments
The goal should be for people to engage, so why don’t you speak
to them as they comment with questions, or just say thanks if
they compliment you.
From the hilarious TicToc videos to the videos of food recipes coming
together, there are tons of ways to engage your audience with a video
that applies to your business.
Selling home raised beef? Do a beef recipe video.
Selling horse feed? Create a video about your daily feeding routine.
Think outside the box. What is something new you can do for your
business that will stimulate interest? Here are a few ideas
-Partner with another company or person to create a joint promotion
-Start a monthly subscription to your product (A surprise goodie box
each month for $15, a curated box of your favorite _____ products
Have you established a brand and already have some great reviews?
Recruit some of your customers to start helping you market your
product. Bonus points for you if they already have a great social media
For ideas on how influencers or endorsees work, check out
LikeToKnow.It App (fashion and lifestyle) or head over to the
Purina Performance Horse Facebook Facebook page to see what their
brand ambassadors are saying about Purina Horse Feed.
Build a Community
Facebook Groups & Instagram Chat
These are both excellent platforms to come together with fellow business
owners, customers, or people you may have never met that share
interests with you. Use these platforms to help develop ideas, stimulate
creativity, and build up a community where everyone can thrive.
There are two routes to go for Facebook Groups:
1. Make a Facebook Group based around your brand
2. Make a Facebook Group based around a community related to
-Selling makeup? Create a group that empowers people
to feel beautiful.
-Selling dog food? Create a group that brings together
Social distancing doesn’t apply here!
Create fun get togethers so people are motivated to “gather” and socialize
online. Online “cocktail party?” Count me in!
Finally, Make your marketing efforts PERSONAL.
Personal to your customers
Acknowledge different body types, skin types, demographics, health
concerns, budgets, etc.
- i.e.Since we are being told to stay home, a local Lubbock
boutique is having different outfits and styles
modeled on different girls, all varying in body type, age and race.
Plus, customers can request outfits be put together and worn by
the model of their choice. This is called INNOVATION!
Personal to YOU.
Say it with me: You are your brand.
People want to do business with PEOPLE. So personalize your social
media accounts, personalize your marketing approaches, and involve
yourself in the new gorgeous photos and videos you’ll be taking to help
sell your product.
To see some great examples of pages that inspire us, check out these Instagram accounts:
Or follow our Pinterest Board, Inspired by Design!
We want to hear how your evolving with this new digital age. Share your results with us!